Brands, Media & IP Owners
For teams exploring how gaming can extend a brand, audience, or IP into a credible interactive project.
- Gaming opportunity framing
- MVP and format definition
- Studio, partner, and deal model options
Senior Gaming Consulting & Advisory
Game Growth Advisor Turn Gaming Ideas Into Partner-Ready Projects
I provide senior video game consulting for brands, IP owners, studios, and B2B gaming companies that need to frame gaming opportunities, find the right partners, and structure commercially viable deals before committing budget or production.
20+
Years Experience
€12M+
P&L Managed
Brands/IP
Strategy
Deals
Distribution
Book a Strategy Call
30 min • Project framing, partner search, deal structure
See Typical Missions
Why Work With GGA
Why Work With GGA
Senior gaming judgment for teams that need to turn an opportunity into a partner-ready, commercially grounded project.
Founded by Cyril Guilleminot, Game Growth Advisor helps brands, IP owners, studios, platforms, and B2B gaming services clarify what to build, who to partner with, and how to structure a deal before committing budget or production.
The work is intentionally practical: fewer abstract strategy decks, more decision support, partner-ready framing, and commercial logic that survives the first serious conversation.
Senior Operator Judgment
20+ years across Gameloft, SFR, Blacknut, and EUR12M+ P&L ownership.
Partner-Ready Clarity
MVP, partner profile, pitch narrative, and deal logic shaped before outreach.
Commercial Realism
Avoid overbuilding, wrong partners, vague positioning, and unclear economics.
Recent Focus Areas
Who I Help
Built for Teams Turning Gaming Into a Real Project
Studios & Gaming Startups
For teams that need to make a product, platform, or concept partner-ready before approaching brands, publishers, or strategic partners.
- Offer packaging and pilot design
- Partner-facing value proposition
- Partner pipeline and objection handling
Platforms & B2B Gaming Services
For companies building gaming offers, tools, or distribution models that need sharper positioning and commercial structure.
- B2B2C offer design
- Partner-facing value proposition
- Distribution and commercial roadmap
Commercial Clarity
Gaming Consulting Services for Brands, Studios and B2B Gaming Companies
Game Growth Advisor uses gaming consulting to mean senior decision support before major budget, production, partner, or distribution commitments. The work clarifies the opportunity, the audience, the right game format, the partner model, and the deal logic.
It is built for brands and IP owners entering games, studios preparing growth or partner conversations, and B2B gaming companies that need sharper positioning before they approach platforms, publishers, operators, or strategic accounts.
Use GGA when the question is not simply "who can build this?" but "what should we build, with whom, on what commercial terms, and how do we make it partner-ready?"
Trusted By
Industry Leaders
Typical Missions
Five Ways We Can Work Together
Gaming Opportunity Framing Sprint
Turn an early gaming idea into a clear project that can be evaluated, pitched, and briefed.
Best for: Brands, media groups, IP owners
- Audience, format, and MVP clarification
- Strategic options and decision criteria
- Project brief ready for internal or partner review
Deliverables:
Opportunity Memo
MVP Frame
90-Day Roadmap
Discuss this mission
Partner Search Sprint
Identify, prioritize, and prepare outreach to partners that actually fit the project and its maturity.
Best for: Brands, studios, platforms, B2B services
- Partner map and scoring logic
- Shortlist and outreach narrative
- Qualification criteria and next-step plan
Deliverables:
Partner Map
Shortlist
Outreach Script
Discuss this mission
Deal Structuring Advisory
Compare commercial models and structure a deal that can be understood, negotiated, and executed.
Best for: Teams entering partner or production discussions
- Build, license, co-development, or revenue-share options
- Commercial terms and risk points
- Negotiation preparation and decision support
Deliverables:
Deal Options
Risk Map
Negotiation Notes
Discuss this mission
Branded Gaming Strategy
Define the right gaming format for a brand, media property, or IP before briefing a studio.
Best for: Brands, media groups, IP owners
- Game, mini-game, activation, or licensing choice
- Audience and brand-fit assessment
- Production and partner model recommendation
Deliverables:
Format Options
Partner Brief
Launch Logic
Discuss this mission
Fractional Gaming Advisor
Ongoing senior advisory for teams navigating strategy, partnerships, distribution, and commercial decisions.
Best for: Founders and executive teams
- Executive sparring and weekly strategic cadence
- Partner pipeline and deal reviews
- Launch, distribution, and board-level support
Deliverables:
Advisory Cadence
Decision Support
Pipeline Reviews
Discuss this mission
Example Missions
What This Looks Like in Practice
A financial media group exploring an educational game
- Context
- A trusted media brand wants to translate market education into a mobile-first game concept for younger audiences.
- Challenge
- The internal team needs to align editorial ambition, audience fit, MVP scope, and partner economics before spending on production.
- GGA intervention
- Frame the game format, MVP, studio profile, production risks, board narrative, and deal options before partner outreach.
- Output
- Decision memo for internal approval plus a partner brief ready for studio outreach.
A gaming service preparing its first studio pilots
- Context
- A young B2B gaming product needs to make its platform, API, pilot offer, and studio value proposition easier to buy.
- Challenge
- Studios see potential but do not yet understand the integration effort, business upside, or first pilot use case.
- GGA intervention
- Clarify the pilot package, sharpen proof points, define qualification criteria, and prioritize the first studio targets.
- Output
- Prioritized partner shortlist, pilot one-pager, and outreach narrative for the first studio conversations.
A brand evaluating gaming as a new engagement channel
- Context
- A consumer brand wants to enter gaming but must choose between activation, branded game, licensing, or partnership.
- Challenge
- The opportunity is strategically attractive, but budget owners need a grounded path that avoids a one-off stunt.
- GGA intervention
- Map strategic options, clarify audience fit, compare partner models, and define the first testable milestone.
- Output
- Format recommendation, budget logic, and executive decision memo for internal alignment.
A studio preparing a partner-ready commercial offer
- Context
- A studio has a strong concept or product, but the partner pitch is still too product-led and not commercial enough.
- Challenge
- The team needs to turn features into a business case that brands, publishers, platforms, or distributors can quickly evaluate.
- GGA intervention
- Reframe the value proposition, define partner segments, prepare objections, and structure a focused outreach pipeline.
- Output
- Partner-ready commercial offer, objection handling notes, and target account prioritization.
A platform structuring a B2B2C gaming launch
- Context
- A platform or operator wants to package a gaming offer, but the content model, partner logic, and GTM sequence are not aligned.
- Challenge
- Multiple stakeholders need one coherent launch architecture before negotiating content, distribution, or revenue share terms.
- GGA intervention
- Define the offer architecture, partner model, launch sequence, commercial assumptions, and internal decision gates.
- Output
- Launch sequence, partner model, and commercial assumptions pack for leadership review.
Free Checklist
The Gaming Opportunity Framing Checklist
Clarify what to build, who to partner with, and how to structure the opportunity before investing in production.
- Pressure-test whether gaming is the right move for your brand, IP, studio, or platform
- Choose between mini-game, branded game, licensing, platform partnership, or full product
- Define the MVP, partner profile, and deal model before briefing a studio
Check your inbox. The checklist is on its way.
No spam. Unsubscribe anytime. See the Privacy Policy. Prefer more context? Open the checklist page. The Partnership Playbook remains available in the footer for advanced partner and deal work.
Track Record
Experience Highlights
2024 - Present
Impulse Media Hub
Co-Founder
- Building next-generation gaming and digital distribution initiatives
- Driving strategic vision and commercial development
- Structuring partnerships across gaming, tech, and distribution sectors
- Shaping product strategy and long-term growth opportunities
2007 - 2024
Gameloft
Global Director Cloud Gaming / BU Director France & Benelux
- Led commercial and strategic development of cloud gaming activities worldwide
- Managed 12M+ P&L and supervised 8-person cross-functional team
- Defined commercial priorities with telcos, OEMs, and platforms
- Turned market needs into launchable commercial propositions
2024 - 2025
Blacknut
Director Business Development (Freelance)
- Drove partnership development and international expansion strategy
- Identified and structured opportunities with telco, tech, and gaming partners
2002 - 2007
SFR (Telecom)
Head of Mobile Games Unit / Product Manager
- Delivered +50% sales increase within 6 months
- Launched first mobile game download services
- Built operator-side knowledge of gaming distribution and partnerships
Core Competencies
Gaming Expertise
Business Leadership
Strategic Partnerships
Questions
Frequently Asked
I primarily work with brands, media groups, IP owners, studios, gaming startups, platforms, and B2B gaming services that need to turn a gaming opportunity into a clear, partner-ready, commercially viable project.
I take a strategic but execution-aware approach. Every engagement starts with the opportunity, audience, MVP, partner model, and commercial logic. I help clarify what should be built, which partners matter, how to package the project, and how to structure a deal that can move from concept to execution.
Engagements are flexible. The most common formats are focused sprints for opportunity framing, partner search, deal structuring, branded gaming strategy, and fractional advisory for teams that need senior gaming, product, partnership, and distribution judgment without a full-time hire. We usually start with a discovery call to scope the mission.
Absolutely. I work with clients globally and have experience across Europe, North America, Asia, and LATAM markets. Based in Paris and Madrid, I'm used to working across time zones and have built partnerships with studios, platforms, telcos, publishers, and digital distribution players on three continents.
I maintain a selective client roster to ensure dedicated attention to each engagement. Availability varies—the best way to check is to book a discovery call. For urgent projects or time-sensitive opportunities, I can often accommodate quick-turnaround engagements.
Let's Connect
Ready to Frame the Right Gaming Project?
If you're exploring a branded game, an IP extension, a partner search, a deal structure, or a distribution opportunity, let's talk through what it would take to make the project commercially viable.
Book a Call
Schedule a 30-min Strategy Call
WhatsApp
Chat on WhatsApp
Email
contact@gamegrowthadvisor.com
LinkedIn
Connect on LinkedIn
Phone
+33 6 26 86 54 22
Based in Paris, France & Madrid, Spain