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Partnerships, Distribution & B2B2C Advisory

Game Growth Advisor Turn Gaming Partnerships Into Real Revenue

I help studios, platforms, operators, OEMs, and brands structure the right gaming partnerships, launch scalable distribution models, and turn strategic opportunities into executable deals.

20+ Years Experience
€12M+ P&L Managed
Telcos & Platforms
B2B2C Go-To-Market
Book a Strategy Call 30 min • Partnerships, distribution, growth priorities
See Typical Missions

Strategic Gaming Expertise

Built for gaming companies that need more than generic growth advice.

Founded by Cyril Guilleminot, a veteran with 20+ years in gaming and tech, including executive roles at Gameloft, SFR, and Blacknut. My work sits at the intersection of partnerships, distribution, cloud gaming, B2B2C models, and executive-level business strategy.

I help teams clarify who they should partner with, how to package the offer, how to structure the deal, and how to move from strategic intent to commercial execution.

Ecosystem Perspective

Operators, OEMs, platforms, publishers, cloud, and digital distribution

Deal & Business Strategy

Partner prioritization, offer packaging, negotiation support, and go-to-market logic

Executive Firepower

EUR12M+ P&L, multi-market leadership, and high-stakes commercial decisions

Built for Complex Gaming Ecosystems

Operators, Telcos & OEMs

For teams exploring gaming bundles, cloud gaming offers, distribution partnerships, or new B2B2C propositions.

  • Offer packaging and business model clarity
  • Partner model design and prioritization
  • Launch sequencing and market fit

Platforms & Cloud Gaming Players

For companies that need sharper positioning, stronger partner pipelines, and revenue models that scale beyond generic GTM decks.

  • B2B2C strategy and revenue logic
  • Partner-facing value proposition
  • Commercial roadmap and ecosystem mapping

Studios, Publishers & Brands

For teams seeking the right platform, operator, publisher, or brand partnerships to open new channels and create durable growth.

  • Partner strategy and deal readiness
  • Pitch narrative and target account mapping
  • Distribution and expansion options

Industry Leaders

Gameloft
SFR
Blacknut
Impulse Media Hub
Bouygues Telecom
Millimages
Daviking Code

Three Ways We Can Work Together

Partnership & Deal Strategy

Clarify the opportunity, identify the right partners, and structure deals that create real growth.

Ideal for: Studios, publishers, platforms, operators

  • Ecosystem mapping and partner prioritization
  • Partner-facing value proposition and outreach narrative
  • Deal framework and negotiation support
Deliverables: Partner Strategy Memo Target Account Map Negotiation Guidance

B2B2C Gaming Launch Advisory

Design the offer, sharpen the business model, and prepare a launch path that partners can actually buy into.

Ideal for: Operators, telcos, OEMs, cloud platforms

  • Business model and bundle design
  • Partner model, content model, and GTM structure
  • Go-to-market sequencing across markets and stakeholders
Deliverables: Offer Architecture B2B2C Roadmap Market Assessment

Fractional BD / Strategy Leadership

Senior strategic firepower for founders and executive teams navigating partnerships, launches, and growth decisions.

Ideal for: Teams without in-house BD or strategy leadership

  • Executive sparring and weekly strategic cadence
  • Partner pipeline reviews and decision support
  • Leadership alignment and high-stakes deal support
Deliverables: 1:1 Coaching Sessions Decision Support Pipeline Reviews
The Gaming Partnership Playbook - Free Guide

The Gaming Partnership Playbook

A practical guide to evaluating partners, structuring B2B2C offers, and avoiding the deal mistakes that slow gaming growth.

  • How to choose the right operator, platform, publisher, or brand partner
  • Common deal traps, term sheet red flags, and margin killers
  • A launch-readiness checklist for partnerships and B2B2C offers

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Experience Highlights

2024 - Present

Impulse Media Hub

Co-Founder

  • Building next-generation gaming and digital distribution initiatives
  • Driving strategic vision and commercial development
  • Structuring partnerships across gaming, tech, and distribution sectors
  • Shaping product strategy and long-term growth opportunities
2007 - 2024

Gameloft

Global Director Cloud Gaming / BU Director France & Benelux

  • Led commercial and strategic development of cloud gaming activities worldwide
  • Managed 12M+ P&L and supervised 8-person cross-functional team
  • Defined commercial priorities with telcos, OEMs, and platforms
  • Turned market needs into launchable commercial propositions
2024 - 2025

Blacknut

Director Business Development (Freelance)

  • Drove partnership development and international expansion strategy
  • Identified and structured opportunities with telco, tech, and gaming partners
2002 - 2007

SFR (Telecom)

Head of Mobile Games Unit / Product Manager

  • Delivered +50% sales increase within 6 months
  • Launched first mobile game download services
  • Built operator-side knowledge of gaming distribution and partnerships

Core Competencies

Gaming Expertise

Gaming Partnerships Distribution Strategy B2B2C Models Cloud Gaming Strategy Monetization & GTM

Business Leadership

P&L Management Multi-Market Direction Team Building International Expansion Executive Advisory

Strategic Partnerships

Telco & OEM Platform Integration Publisher Relations Contract Negotiation Brand Entry Strategy

Frequently Asked

I primarily work with platforms, operators, telcos, OEMs, cloud gaming players, and studios or publishers looking to unlock growth through partnerships, distribution, and B2B2C gaming models. I also support brands exploring how to enter gaming through the right ecosystem partners.

I take a strategic but execution-aware approach. Every engagement starts with your business model, ecosystem, offer design, and commercial priorities. I help clarify where the opportunity really is, which partners matter most, how to package the offer, and how to structure deals that are both attractive and executable.

Engagements are flexible. The most common formats are project-based advisory for partnership strategy or B2B2C launches, focused support around specific deals or partner pipelines, and fractional BD or strategy leadership for teams that need senior firepower without a full-time hire. We usually start with a discovery call to scope the mission.

Absolutely. I work with clients globally and have extensive experience across Europe, North America, Asia, and LATAM markets. Based in Paris and Madrid, I'm used to working across time zones and have partnerships with telcos, platforms, and publishers on three continents.

I maintain a selective client roster to ensure dedicated attention to each engagement. Availability varies—the best way to check is to book a discovery call. For urgent projects or time-sensitive opportunities, I can often accommodate quick-turnaround engagements.

Ready to Structure the Right Deal?

If you're exploring gaming partnerships, distribution opportunities, cloud gaming models, or a new B2B2C offer, let's talk through the opportunity and what it would take to make it commercially viable.

Based in Paris, France & Madrid, Spain

Book a Strategy Call