Free Guide

The F2P Monetization Audit

A focused 20-question diagnostic to assess your mobile game's monetization health, benchmark the core metrics that matter, and decide what to fix before you scale broader growth.

  • Benchmark your ARPDAU, IAP conversion, and retention against published reference ranges
  • Assess whether identified quick wins could support a 15-30% revenue lift
  • Review your pricing architecture, ad strategy, and LiveOps cadence
  • Get a prioritization framework for the work ahead
  • Self-score in under 30 minutes and leave with concrete next steps

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The F2P Monetization Audit - Preview

What's Inside the Audit

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Economy & Pricing

7 questions covering ARPDAU tracking, IAP conversion rates, starter packs, price point architecture, and subscription models, with specific benchmarks.

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Retention & Engagement

6 questions on D1/D7 retention, daily login systems, LiveOps cadence, session metrics, and FTUE optimization.

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Ad Monetization

4 questions on rewarded video, ad ARPDAU performance, core loop integration, and ad removal IAP strategy.

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Analytics & Optimization

3 questions on real-time dashboards, player segmentation, and LTV:CPI discipline for sustainable growth.

Choose the Right Resource for the Problem

Best Fit

Use This Audit for Product and Monetization Questions

This guide fits when the immediate problem is revenue design, pricing, ad monetization, retention, or LiveOps performance inside a mobile game.

  • You need a clearer monetization roadmap before scaling spend.
  • You want a structured self-audit for product and economy decisions.
  • You need a quick benchmark-based review with clear next steps.
Also Useful

Use the Partnership Playbook for Distribution and B2B2C Moves

If the bigger question is partner strategy, offer packaging, operator or platform deals, or a new B2B2C proposition, the Partnership Playbook is the better entry point.

  • You are evaluating platforms, telcos, OEMs, publishers, or brand partners.
  • You need to test the deal terms before entering commercial conversations.
  • You need to assess partnership readiness alongside the product work.
Explore the Gaming Partnership Playbook
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Cyril Guilleminot

Gaming Advisor | 20+ Years Experience

Former Gameloft executive with experience across mobile gaming, cloud gaming platforms, operator ecosystems, and strategic partnerships. I help teams make monetization calls when those choices sit inside bigger growth, distribution, and business development decisions.