Free Guide

The F2P Monetization Audit

A focused 20-question diagnostic to assess your mobile game's monetization health, benchmark the core metrics that matter, and clarify what to fix before you scale broader growth initiatives.

Benchmark your ARPDAU, IAP conversion, and retention against top-performing games
Identify quick wins with 15-30% potential revenue lift
Evaluate your pricing architecture, ad strategy, and LiveOps cadence
Get a prioritization framework for your optimization roadmap
Self-score in under 30 minutes with actionable insights

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What's Inside the Audit

Economy & Pricing

7 questions covering ARPDAU tracking, IAP conversion rates, starter packs, price point architecture, and subscription models with specific benchmarks.

Retention & Engagement

6 questions on D1/D7 retention, daily login systems, LiveOps cadence, session metrics, and FTUE optimization.

Ad Monetization

4 questions about rewarded video implementation, ad ARPDAU performance, core loop integration, and ad removal IAP strategy.

Analytics & Optimization

3 questions on real-time dashboards, player segmentation strategy, and LTV:CPI ratio mastery for sustainable growth.

Choose the Right Resource for the Problem

Best Fit

Use This Audit for Product and Monetization Questions

This guide is the right tool when the immediate challenge is revenue design, pricing, ad monetization, retention, or LiveOps performance inside a mobile game.

You need a clearer monetization roadmap before scaling spend.
You want a structured self-audit for product and economy decisions.
You need a quick benchmark-based review with practical next steps.

Also Useful

Use the Partnership Playbook for Distribution and B2B2C Moves

If the bigger question is partner strategy, offer packaging, operator or platform deals, or a new B2B2C proposition, the new playbook is the better entry point.

You are evaluating platforms, telcos, OEMs, publishers, or brand partners.
You need stronger deal logic before entering commercial conversations.
You want a framework for partnership readiness, not only product optimization.

Explore the Gaming Partnership Playbook

Cyril Guilleminot

Gaming Advisor | 20+ Years Experience

Former Gameloft executive with experience across mobile gaming, cloud gaming platforms, operator ecosystems, and strategic partnerships. I help teams work through monetization questions when they sit inside bigger growth, distribution, and business development decisions.