TikTok Ads for Mobile Games: A 2026 UA Playbook for Studios
Practical 2026 playbook for TikTok ads for mobile games: Spark Ads, UGC creators, playables, learning-phase budgets, and CPI/ROAS benchmarks that work.
UA & Go-To-Market
Game Growth Advisor Blog
Practical insights on partnerships, distribution, cloud gaming, B2B2C launch strategy, and the commercial decisions behind gaming growth.
20+ years across gaming, operators, platforms, and business development distilled into actionable advice.
Mobile Gaming Strategy
Mobile Game Web Shops: Bypassing App Store Fees in 2026
How mobile game web shops are bypassing app store fees in 2026. D2C mobile game monetization economics, conversion benchmarks, and a build playbook.
Industry Trends
Gaming Regulation 2026: COPPA, Loot Boxes & Global Compliance
Gaming regulation 2026 reshapes monetization. COPPA, loot box bans, EU Digital Fairness Act: what game studios must do to stay compliant and profitable.
UA & Go-To-Market
ASO for Mobile Games: The Complete App Store Optimization Guide
Master ASO for mobile games with proven keyword, visual, and conversion strategies. Practical guide from 50+ game launches covering App Store and Google Play.
Mobile Gaming Strategy
A/B Testing for Mobile Games: The Data-Driven Optimization Playbook
Master A/B testing for mobile games with proven frameworks for IAP pricing, ad placement, and ARPDAU optimization. Practical playbook from 50+ game launches.
UA & Go-To-Market
Privacy-First UA for Mobile Games: SKAN & Privacy Sandbox in 2026
Master privacy-first UA strategies for mobile games. Navigate SKAN 5.0, AdAttributionKit, and Privacy Sandbox with signal engineering and predictive modeling.
Mobile Gaming Strategy
Hybrid Casual Games 2026: Design & Monetization Playbook for the Hyper-to-Hybrid Transition
Hyper-to-hybrid transition playbook: design layers, ARPDAU benchmarks (hyper vs hybrid), monetization mix, and the migration roadmap that turns a hypercasual hook into a scalable hybrid casual title.
Fractional Leadership
Game Growth Consultant vs. In-House: Which Is Right for Your Studio?
Compare the cost, speed, and strategic impact of hiring a game growth consultant versus building in-house leadership. Data-driven guide for studio founders.
UA & Go-To-Market
Mobile Game Go-To-Market Strategy: Pre-Launch to Scale
A complete mobile game GTM framework covering pre-launch, soft launch, global launch, and UA scaling — from a veteran who has launched 50+ games across mobile and cloud.
Cloud Gaming
Cloud Gaming B2B2C Models: Revenue Strategies That Work
Proven cloud gaming B2B2C business models for telcos and platforms. Revenue strategies, white-label options, and deal structures from 20+ years in gaming.
Mobile Gaming Strategy
F2P Monetization Models 2026: IAP vs Ads vs Subscriptions vs Hybrid — Which Wins for Your Genre?
Which F2P monetization model wins for your genre? Compare IAP, ads, subscriptions, hybrid with 2026 ARPDAU benchmarks and a genre-by-genre decision matrix.
Mobile Gaming Strategy
LiveOps Strategy for Mobile Games: The Complete Playbook
84% of mobile IAP revenue comes from LiveOps games. Learn battle pass design, seasonal events, content calendars, and data-driven engagement tactics.
Industry Trends
How AI Is Reshaping Mobile Game Development in 2026
AI cuts production timelines by 40% and transforms UA, LiveOps, and game design. Learn where AI delivers real ROI for mobile studios in 2026.
Cloud Gaming
Cloud Gaming Telco Partnerships: A Strategic Guide for 2026
How telcos and cloud gaming platforms build profitable B2B2C partnerships. Expert strategies, deal models, and case studies from 20+ years in gaming.
Mobile Gaming Strategy
10 Proven Mobile Game Retention Strategies for 2026
Boost your mobile game retention with 10 actionable strategies backed by 2026 benchmarks. Expert advice from 20+ years and 50+ game launches.
Fractional Leadership
Fractional CMO for Gaming Studios: When to Hire, What to Pay, How to Choose (2026)
Fractional CMO for gaming: $5K-$15K/month vs $350K+ full-time. Five hiring signals, cost breakdown, and how a gaming-specific fractional differs from generic SaaS hires.
Industry Trends
The 20 Mobile Game KPIs That Actually Matter in 2026
A data-driven guide to the 20 mobile game KPIs that drive growth in 2026. Benchmarks by genre for retention, ARPDAU, LTV, session length, and more.
UA & Go-To-Market
Mobile Game CPI Benchmarks by Genre & Platform: 2026 UA Cost Guide
2026 CPI benchmarks for mobile games by genre, platform & region. iOS vs Android costs, ad network comparison, ROAS targets & UA budget planning.
Mobile Gaming Strategy
Mobile Game Soft Launch Playbook: Markets, Iteration & Decisions (2026)
A soft launch playbook from an operator who shipped 50+ titles. Market selection, iteration cycles, go/extend/kill decision frameworks — the process, not just the KPIs.
Turn Insight Into a Commercial Plan
If you are evaluating a gaming partnership, distribution opportunity, or B2B2C offer, start with the playbook or book a strategy call.
Working on mobile monetization instead? The F2P Monetization Audit is still available.