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Strategic Gaming Consulting

Game Growth Advisor Level Up Your Gaming Business

20+ years of gaming industry expertise. We help studios and gaming companies scale their business, optimize performance, and unlock new opportunities.

20+ Years Experience
€12M+ P&L Managed
50+ Games Launched
Global Reach
Book a Free Call 30 min • No commitment
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Strategic Gaming Expertise

Game Growth Advisor bridges the gap between product innovation and business growth for gaming companies.

Founded by Cyril Guilleminot, a veteran with 20+ years in gaming and tech, including executive roles at Gameloft, SFR, and Blacknut. We bring hands-on experience managing 12M+ P&L, building international partnerships, and shaping strategies across mobile, cloud, AdTech, and digital distribution.

Today, we support studios and publishers as strategic advisors, board members, and fractional leaders.

Deep Gaming Knowledge

Mobile-first era pioneer to cloud gaming leader

Business Leadership

BU direction, team building, revenue growth

Product Thinking

Monetization strategy, UA, F2P optimization

Industry Leaders

Gameloft
SFR
Blacknut
Impulse Media Hub
Bouygues Telecom
Millimages
Daviking Code

Advisory Services

Strategic Growth & Business Advisory

Helping studios define a clear, actionable path to sustainable growth.

  • Market & opportunity assessment
  • Revenue and business model strategy
  • Product-market alignment
  • Expansion roadmap (mobile, cloud, cross-platform)

Mobile Gaming Strategy & F2P Optimization

Improving game performance through data-driven insights.

  • Monetization audit (IAP, ads, hybrid models)
  • Retention & engagement review
  • Economy balancing & progression flow
  • KPI-based recommendations (R1/R7, ARPDAU, LTV, CPI)

User Acquisition & Go-To-Market

Building launch and growth strategies that actually scale.

  • UA audit (channels, creatives, targeting, tracking)
  • Mobile or cloud gaming launch strategy
  • Storefront optimization (ASO & conversion)
  • Launch framework and performance benchmarks

Cloud Gaming Strategy & Partnerships

Specialized expertise from leading cloud gaming initiatives globally.

  • Market positioning & competitive analysis
  • Technical + commercial integration strategy
  • Telco, OEM, and platform partnerships
  • Support for negotiations and deployment

Strategic Partnerships & Business Development

Helping studios access high-value distribution channels.

  • Telco & OEM partnership strategy
  • Platform integrations (mobile stores, cloud ecosystems)
  • Publisher relations & licensing deals
  • Pitch preparation & deal structuring

Fractional Leadership (VP/C-Level)

Senior executive expertise without a full-time hire.

  • Interim / part-time Head of Growth, BD, or Strategy
  • Team leadership & organizational structure
  • Founder coaching (growth, monetization, partnerships)
  • Business unit performance management
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  • Common pitfalls that kill player retention
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  • Real-world examples from top-grossing games

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Experience Highlights

2024 - Present

Impulse Media Hub

Co-Founder

  • Building next-generation mobile gaming and digital distribution ecosystem
  • Driving strategic vision and commercial development
  • Structuring key partnerships across gaming, tech, and distribution sectors
  • Shaping product strategy and long-term business growth initiatives
2007 - 2024

Gameloft

Global Director Cloud Gaming / BU Director France & Benelux

  • Led commercial and strategic development of cloud gaming activities worldwide
  • Managed 12M+ P&L and supervised 8-person cross-functional team
  • Gold Trophy for "Honor France" marketing campaign
  • Bronze Trophy for "Paris 2024" marketing campaign
2024 - 2025

Blacknut

Director Business Development (Freelance)

  • Drove partnership development and international expansion strategy
  • Identified and structured partnership opportunities with telco, tech, and gaming partners
2002 - 2007

SFR (Telecom)

Head of Mobile Games Unit / Product Manager

  • Delivered +50% sales increase within 6 months
  • Launched first mobile game download services
  • Pioneer of early mobile gaming ecosystem

Core Competencies

Gaming Expertise

Cloud Gaming Strategy Mobile Gaming (F2P/Premium) Monetization & UA Game Distribution Esports

Business Leadership

P&L Management Multi-Market Direction Team Building International Expansion

Strategic Partnerships

Telco & OEM Platform Integration Publisher Relations Contract Negotiation

Frequently Asked

I work with a diverse range of gaming companies: indie studios looking to scale, mid-sized publishers seeking growth strategies, and established companies exploring new markets like cloud gaming. My clients include mobile game developers, cloud gaming platforms, and traditional publishers transitioning to digital distribution.

I take a hands-on, data-driven approach. Every engagement starts with a deep dive into your business, market position, and goals. I focus on actionable recommendations backed by 20+ years of industry experience. Whether it's a short-term audit or a long-term advisory role, I work as an extension of your team—not just an outside consultant.

Engagements are flexible and tailored to your needs. Options include: project-based consulting (audits, strategies, launch support), retainer arrangements for ongoing advisory, or fractional leadership roles (part-time VP/C-level). We start with a free 30-minute discovery call to understand your challenges and define the best approach.

Absolutely. I work with clients globally and have extensive experience across Europe, North America, Asia, and LATAM markets. Based in Paris and Madrid, I'm used to working across time zones and have partnerships with telcos, platforms, and publishers on three continents.

I maintain a selective client roster to ensure dedicated attention to each engagement. Availability varies—the best way to check is to book a discovery call. For urgent projects or time-sensitive opportunities, I can often accommodate quick-turnaround engagements.

Ready to Level Up?

Looking to improve your game's performance, strengthen your strategy, or accelerate your growth? Let's talk.

Based in Paris, France & Madrid, Spain

Schedule a Call